If you feel uncomfortable about bidding on an auction, consider messaging the seller with any questions you may have. Before asking a seller a question, you should read the auction description and metrics for your answer. Here is a sampling of questions and the answers you want to hear.

• What is the theme of your site?** The closer to your site’s theme the better.
• Will any kind any kind of redirect be used on the link.** You want a normal HTML text link. You do not want a JavaScript link.
• How much traffic do you get on the pages where my text link ad is placed?** While the page popularity boost may help you with your search engine rankings,the more traffic a site gets the more click throughs you should get.
• Do you block the search engines from seeing and following my link?** You don’t want the link to have the rel= nofollow tag or the pageto have the no index, nofollow Meta tag.
• How many links will be sold on the page? How many total outbound links on the page?** In general, you do not want to be on a page with more then 12 paid links and 20 total outbound links.
• How old is the website?** Links on websites more than three years old are best. Links on websites less than a year old are not very helpful.

Beyond these questions, look at the seller’s feedback rating, LinkAdage has been around since September 2003 so there are many sellers with a long history of feedback. However, you should keep in mind that we get new sellers nearly every day that have not built up their feedback ratings. New sellers just trying to build up their seller status often offer some nice links at great prices to move their inventory and build their reputation. If you are willing to take a risk on a new seller the reward (and price) may be great.