Link Building Part 2
Link Building Tips
I thought it would be good to throw out some very basic link building tips that every webmaster needs to know. Here are 6 tips designed to help make your link building endeavors more successful.
Tip #1: Understand the importance of link building.
Don’t tell yourself you don’t have the time or the resources to become involved with link building. That will be a huge mistake. If you have a web site, link building is an absolute must as it’s going to bring site visitors (a.k.a. prospective customers) to your door. Unlike a regular highway where you might accidentally stumble upon a niche store if you make the wrong turn, it’s rare that someone surfing the ‘net will accidentally stumble across your web site. If you don’t have time to spend on link building, pay someone to do it for you.
Tip #2: Exchange links with similarly-themed web sites.
If you’re going to take the time and effort to build links, don’t waste either. Focus your efforts on exchanging links with web sites, product review sites, blogs, publications and articles that are in some way related to your site. And whenever possible, set links up on pages with relevant content. On those sites that don’t offer complimentary products or services, inquire about setting up a one-way inbound link; a link from that site to yours, but not vice-versa.
Tip #3: Try getting links from the “popular” sites.
Getting a link from a “popular” site can increase the popularity of your web site. And like it or not, sites that are considered “more popular” are ranked higher in the search engines. That’s because there’s an assumption that if the popular sites are linking to your site, your site must be good enough to warrant the attention of the popular site.
Tip #4: Fill your web site with valuable and useful content.
If you have a site that is actually providing people with information that is useful, helpful, valuable, or in some respect beneficial, you’ll find that other sites will be more inclined to put up a link to your site.
Tip #5: When requesting permission to list your link, show benefits.
When you find a website where you would like your link placed, you’ll need to do a bit of link begging. When you consider that website owners are probably inundated with such requests, yours is more likely to get noticed if you can explain how the site stands to benefit by including your link. Be specific about things you like on their site so they know you are not a link exchange robot. Make your proposal brief, personal and compelling and you just might get results!
Tip #6: Put together a budget and stick to it.
Whether you’re spending time or money or both on your link building efforts, costs can quickly spiral out of control. So put together a spending budget first. Then keep track of your expenses so you know how well you’re sticking within your budget. You don’t want to go out of business before you’ve had a chance to be in business! Also, don’t forget to track your links. LinkAdage has a free link checker that will help you monitor your links.
Coming Soon: Link Building Part 3