Post Penguin Link Building Methods
One of the most daunting tasks for new internet marketers is how to obtain quality backlinks. Gone are the days of effective link farms, public blog networks, and mass blog commenting. In order to develop an effective SEO strategy it’s important to consider that in this post-Penguin era the top link building methods involve create links with both quality and relevance to your niche. Here are 5 link building methods recommended for internet marketers that aren’t likely to be negatively affected by an future Google updates.
Guest blogging is one of the most effective ways to create new backlinks to your web site. There are a variety of services that allow you to connect with other bloggers and exchange guest posts. Alternatively, you may also contact bloggers directly and ask them if they are interested in accepting your posts. You will find that many bloggers will be happy to accept fresh content for your blog, and you will benefit with a backlink. Look for blogs with high domain authority, PR, and in a relevant niche to your own.
Press releases are perhaps one of the most underrated link building methods and are often ignored by many marketers. Not only is releasing a press release an effective way to build links, you will also benefit from the additional publicity that a press release will often receive. So far no Google update has devalued the power of these backlinks, and many reputable companies continue use these sites for publicity.
Another often under-utilized method of developing backlinks is by submitting pdf or powerpoint documents to various document submission sites. Not only will these links help your search engine ranking, but they are easy to obtain and provide much greater flexibility than a traditional article backlink.
Relevant Link Directories
Find web site submission directories that are relevant to your niche, and submit your site. One of the reasons this is one of the top link building methods is due to the sheer abundance of directories for just about every niche available. With enough determination you will find a number of directories which will accept your submission for free, sometimes but not always requiring a reciprocal link.
One of the latest crazes in automation software is the recent introduction of a number of Wiki posters to the market. There are literally thousands of Wiki/Mediawiki based web sites on the internet which are great for building backlinks. Wiki sites are one of the easiest platforms to post your backlink to, and they exist for virtually every niche available. Create an article with valuable information, and place a link to your web site in the source.
Additional Advice Regarding The Top Link Building Methods
Now more than ever anchor text and link diversity are key to your backlink profile if you want to rank in SERPs. Many of the sites that were hit hard by the latest Google update had overused the same anchor text over and over again making the backlink profile look completely unnatural. In the past many marketers taught that you want to make your anchor text your main keyword, but Google is able to recognize this as an unnatural footprint. Google values natural backlinks, and your typical internet user will usually link to your site with a phrase like “Click Here” or “Resource”. It’s advisable that you include some of these phrases in your anchor text as well.
In his free time Dan enjoys writing for www.make-a-web-site.com. He has been in the SEO industry for a number of years and loves sharing tips to help his clients.