Now more than ever anchor text and link diversity are key to your backlink profile if you want to rank in SERPs. Many of the sites that were hit hard by the latest Google update had overused the same anchor text over and over again making the backlink profile look completely unnatural. In the past many marketers taught that you want to make your anchor text your main keyword, but Google is able to recognize this as an unnatural footprint.
Google values natural backlinks, and your typical internet user will usually link to your site with a phrase like “Click Here” or “Resource”. It’s advisable that you include some of these phrases in your anchor text as well.
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