Ranking Higher in the Search Engines

During the Vegas Webmaster Conference I talked with many SEOs and attended lots of the sessions. I just rescanned my notebook so I could publish the information I learned here:

Disclaimer: Please keep in mind most information comes from some of the larger SEOs who could have an interest in steering smaller SEOs and webmasters in the wrong direction. On the other hand, even if some of this is misinformation, I think it gives us something to think about.

•IPs of the sites linking to you need to be 80-90% different to look natural

•Keep your links on-target. If you sell jewelry, don’t get links from real-estates sites.

•Linking to PR zeros is not a bad thing and usually a quick look can determine if the site is legit.

•Contextual links are being weighted more than footer type links. Text Link Advertisements surrounded by a paragraph of contextual text on a high PR site is the holy grail.

•Site-wide link with the same anchor text may raise a red flag – going from 200 to 20,200 back-links may not be a good idea. The big SEOs say don’t do it unless you are doing it strictly for branding or traffic.

•You’re better off getting 3 or 4 links on different pages from that same site each with different anchor text from that site rather the 20,000 links with the same anchor text.

•However, MSN and Yahoo still loves pages with lots of back-links from the same site.

•Too many reciprocal links are easily spotted by the search engines. You need plenty of one way links.

•Don’t point all your links to your home page, buy links within your site with the proper targeted anchor text.

•Use adword click-throughs and conversions to see what key-phases best work for you. Then buy links for those key phases.

•Target 4 to 6 variations of your anchor text of inbound links. Mix up your anchor text. Make things look natural.

•Build your links up gradually each month, not just one buying spree and go from zero links to 1000s in a month, build your link advertising a month at a time.

•All the major search engines weight in-bound links heavily. Off-Site optimization is much more powerful then on site information.

•There is mounting evidence that the search engines are using click throughs to judge SERP position. Get your titles set up to encourage clicks.

•Link to a few major authority sites from which you may never get a link back from.

•If all the major sites in your market seem to top out at a PR 6, don’t try to be a PR 8 – could raise a red flag.

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