Should you buy text links? If you have a commercial website, you really have no choice but to buy text links. Why? Well, unless you are an Amazon type site, or have the greatest site in the world, your buyers (visitors) are not going to link to you naturally. For one, most don’t even have websites to link to you even if they wanted to. So this leaves you with the odd link here and there that you happen to get. Definitely not enough links to get you ranked top 10 for your niche on the web.
At LinkAdage, we have always recommended a multi-faceted approach to link building. Trade for some links, use link bait, network with friends and do 3 way link exchanges, get placed in relevant directories and last but not least - buy text links. At LinkAdage, you can buy text links in our link auction area. In LinkAdage Auctions you can buy links directly from webmasters. Buying links direct from webmasters helps you avoid a link networks that could get their “link juice” turned off.
If you’re the type of person that likes to have someone else take care of your website, LinkAdage offers a top notch text link brokerage with the best selection of text links on the web. Here, you are saving time but paying a bit more money for your links for hands on service. You are also joining in a network of links, so some links may or may not pass link juice, it is the risk you take with any link brokerage.
Another way to buy text links is to stay away from link brokers and LinkAdage and buy text links 100% on your own. Search your keywords and scan sites that come up and offer to buy links direct. Try to find sites that are not already selling links. This almost guarantees a super high quality link. Forget about PR, if the site is in Google, and coming up for your keywords, it is pure gold. Of course the trade off is time spent finding sites willing to sell you a link at a fair price.
Buying links is an unfortunate but necessary part of today’s web. It would be great if you could build a great website, put it up and start ranking well based on your site’s merits and not who links to you. But search engines have found that the backlinks to a site are the best way to judge the value of a website. The search engines are basically robots, and linking is a very human factor they can use to determine the status of a website.
In general, a site with many links is better than a site with few links. For this reason, you need to buy text links to at least get in the game. It’s like priming a well, buy a few links, get your web site found, and more natural links will come down the road if you have a unique, quality website.