Link Begging
Don’t waste time chasing reciprocal linking partners. That is time you can better spend working on the content and quality of your site. Spend your time building wealth not building link pages. Spending time to get a link on one of those those 1,000+ link "link pages" is about the most worthless thing you can do for your web site.
To be successfull links must be placed on the home page or content pages of popular, highly ranked web sites because in many cases, link page links are discounted severely by the search engines.
The secret formula: One way or another, find 2-5 highly ranked, "Power Websites" that will link to you. Then back-fill by exchanging links with 20 or 30 quality websites using the "key phrase" anchor text you are targeting.
Time is Money
By following this method, you'll get a large search engine ranking boost and it's less time consuming watch-dogging a few high quality links than managing 100s or 1,000s of garbage links worrying that one of them may be a “bad neighborhood” and get penalized then pass their poor fortune on to you.
You should never spend more then 5% of your time on link building as there are far more important things to add to your site then a bunch of worthless links to reciprocal linking partners who "forget" to link back to you or just plain ignore your link begging overtures.
Let the Beggars Come to You
Then when you have a highly ranked site with high rankings, quality linking partners will naturally come to you and you will be able to pick and choose very carefully who gets a link, where they link to, and what anchor text they will use. Make sure you choose only those links that add value to your site. Either in the way of content or link-pop.
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